These days, mobile phones are being used beyond calling and sending text messages. This generation’s smartphones have the ability of finding information and updating social media.
If you own a business, having a mobile-friendly website can give your company a huge advantage, especially in terms of capturing a big chunk of the lucrative young demographic.
Unfortunately, creating a mobile website that follows responsive design can be a daunting task. For starters, you would not want mobile users to leave your website just because they don’t have an amazing user experience (UX). In short, a responsive website isn’t always a guarantee that you’ll please your mobile audience.
Here are three things that you may be doing wrong in designing a responsive website:
1. Poor Navigation
The last thing you want your mobile users to experience is to get lost inside your website. A responsive website should be highly intuitive and user-friendly, and allow users to easily browse from page to page.
In addition, pages to your website should flow smoothly from the first page down to the last. It is important for users to find what they are looking for in just a few mouse clicks. Most of the responsive themes put navigation as a priority for the best possible UX.
2. Slow-Loading Content
Who wants to waste time waiting for a page to load? Unless your site has an extremely high domain authority or is the only one of its kind in the world (which is very highly unlikely), your visitors will only spend a few seconds and go somewhere else if they cannot find the information they are looking for.
When designing a website, you should always consider the convenience of your users. A slow-loading website is just one of the many reasons for your visitors to settle with another site (probably one of your competitors in the field).
The best way to speed up the loading of your content is to compress its size. Of course, there are a lot of techniques to shorten page loading time, some of which may include changing design elements to improve website speed.
3. Too Many Images
For some people, adding logos and images to your website can add to its appeal. However, for navigational purposes, bulking up your site with too many images may hurt its user-friendliness factor. For the sake of convenience of your users, avoid putting too many photos and graphics on your website as it could slow down loading time of your website.
Most images used on mobile platforms are known to reduce the convenience of users in navigating your website. However, if you really feel the need to put a lot of images – such as when you’re running a photography website – then make sure that your images are optimized.
Final Word
When designing a responsive website, try to focus more on text content to ensure that your mobile website will deliver a stress-free navigation for your users. It does not mean that you have to stop adding images or branding elements to your site design. You just have to find a way to make things much easier for your users.
A mobile-friendly website is an effective way to reach out to a new batch of potential customers. With more people now preferring mobile phones over desktops in terms of web browsing, going mobile is your best bet to maximize income for your business. By avoiding these three common mistakes, you can look forward to reaping the fruits of your responsive website design.
