Welcome to OutstandingStar.com, the premier resource for all things relating to information technology (IT), computing, and a variety of professions in the tech industry.

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Digital Marketing, Web Design, Web Development

Are You Designing for Macro and Micro Conversions?

Designing for conversions is nothing new, but the way marketers create and measure conversions is changing. Until recently, we’ve only really been able to measure user actions individually and do our best to build up a picture of the consumer journey they take. However, with technology like Google Attribution we can now build up a more accurate picture …

Jobs

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Zoom Interview Tips to Help You Land a Tech Job

We won’t sugarcoat it—it can be incredibly disheartening and frustrating to be a job seeker right now. But whether you’re a recent graduate, were recently laid off, or are just sick of your current position, it’s still possible to land …

How College Alternatives Focus on Job Readiness

More than just a buzzword, job readiness is the secret sauce to thriving in a career. Last week, we discussed the importance of job readiness in higher education programs. This week, we’re dissecting the ways college alternatives are a step …

What is a Phone Screen? 4 Tips for Your Next Recruiter Call

So, you’ve scored a phone interview and you’re getting ready to impress the hiring manager? First of all, congrats on making it to the first round of the interview and hiring process! You could be well on your way to …

How to Dress for a Tech Job Interview

Our industry has a reputation for all things casual. You’ve likely heard the jokes about tech companies offering in-office beer taps, bean bag chairs, and video game rooms. While there may be some truth in these memes, don’t forget – …

How to Upskill to a Job in Tech

Technology moves at lightning speeds, creating new trends, demands, and opportunities in the job market. These rapid shifts make upskilling an increasingly crucial part of the tech industry, especially for those aspiring to climb the professional ladder. But what is …

How to Prepare for a Technical Interview

Are you considering applying to tech jobs? Or do you already have a technical interview coming up? Let’s face it, technical interviews can be overwhelming even for the most experienced candidates. Many organizations take applicants through several rounds of interviews, …

How to Deal with Stress During a Job Hunt

Excitement. Disappointment. Anger. Fear. Hope. Self-doubt. These are just a few of the emotions you likely feel during a typical job hunt. Riding this emotional rollercoaster, especially when combined with financial uncertainty, is a sure recipe for stress. Stress negatively …

How to Answer the “Tell Me About Yourself” Job Interview Question

When it comes to infamous job interview questions, it’s hard to beat the classic, “Tell me about yourself.” It takes a mere seven seconds for the hiring manager to form their first impression of you. Since it’s frequently the first …

Business

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11 Effective Strategies to Boost Traffic to Your E-Commerce Website

Online stores have become very popular these days to the point that traditional business owners have started to join the trend. Considering how relatively cheap it can be to put up an online store instead of installing a physical store, …

12 Rebranding Strategies to Boost Company Reputation

Companies may have varying reasons to consider rebranding. For instance, they might have changed the products they are offering and would need the look and message to match. Another reason would be to modernize their brand and exude a more professional look. …

4 Effective SEO Strategies for B2B Companies

Business-to-business (B2B) companies rely more on search engine optimization (SEO) to increase engagement with their prospective or loyal clients. Sure, most SEO strategies are geared towards marketing, but zoomed in closer, you will see that it is a lot more …